LA-based Golden Road Brewing launched a parody tourism campaign in partnership with award-winning actress D’Arcy Carden, known for her role on The Good Place, and a troupe of comedians from Upright Citizens Brigade (UCB): Hannah Pilkes, Raiza Licea, Jon Gabrus, Shukri R. Abdi, and Will Hines.
The campaign invites consumers to visit a fictional place and state-of-mind: Mango County. Inspired by the brewery’s award-winning Mango Cart Wheat Ale and all it represents, Mango County is a little bit SoCal cool, a little bit kickback culture, and a whole lot of funny vibes — all you need to do to get there is crack open a Mango Cart.
Fans will be introduced to Mango County through a five-part comedic video series, directed by award-winning JJ Adler. Playing off classic tourism tropes, the series will celebrate Mango County as a fictional place that captures all the good feels associated with a summer vacation. Starring as Mango County’s resident travel agent, D’Arcy will appear alongside a cast of quirky characters played by UCB comedians, each bringing to life a different facet of tourism.
“As a California native and UCB alum, it was so fun to bring this campaign to life with Golden Road and my fellow comedians,” said D’Arcy. “What I love about Mango County is it is different for everyone — it encourages folks to embrace what makes them happy — whether that’s kicking back with your close friends, enjoying a beer at home or taking a trip to a place you’ve missed. There is something for everyone in Mango County, and that’s what makes it so great.”
Golden Road launches the campaign on the precipice of return to normalcy, as more and more people are feeling hopeful towards travel for the first time in over a year after dealing with cancelled or postponed vacations throughout 2020.
In light of this, Golden Road is offering one lucky consumer a trip to Mango County through an epic vacation that embodies the campaign — good vibes, good friends, and great beer. To enter to win, consumers can go to visitmangocounty.com and submit receipts of a cancelled or postponed trip they had in 2020, whether that be a plane ticket or lodging reservation, along with a brief explanation of the crew of characters they had planned to travel with. One winner will receive an all-expenses paid vacation with three friends.
“Mango Cart has been a long-time fan favorite beer, so we knew we had to do something unique to showcase all it represents,” said Dan Hamill, Golden Road Brewing General Manager. “As folks are easing back into travel and returning to a place of normalcy, we’re excited to unveil Mango County and bring the California state-of-mind and a whole lot of laughter to Golden Road fans everywhere.”
Check out visitmangocounty.com to stay up-to-date with the latest from Mango County and its residents, and remember — to transport there, crack open a can of Mango Cart, kick back and enjoy good times with your crew of characters.